US Economy Under Reagan in the 20th Century - 557 Words

US Economy Under Reagan in the 20th Century The 20th century economics in the United States were heavily determined by Reagan’s economic policies and political legacies, which eventually resulted in free market expansion. Ronal Reagan, the 40th president of the US, contributed significantly to the boom in America’s economy. A few of the major things he stressed on included controlling inflation, expanding free market, and established major economic laws and policies. When Reagan took office, the economy was experiencing a double-digit inflation and high unemployment rates. Sky-high inflation during a time of slow growth and rising unemployment proved painful for the common man, who’s earnings were not suffice to fulfill its’ needs. Reagan provided with much more of a unique vision, through which he was able to lower inflation rates from 13.4% to 5.1% (parenthetical citation). It was during this time that Reagan cut tax rates and reduced government regulati on in effort to increase the production of goods. For example, he removed the excessive regulations placed on the price of oil, which broke the OPEC oil cartel. Additionally, Reagan worked to increase employment rates. In fact, during his term, the unemployment rates decreased from 7.5% to 5.3% (parenthetical citation). In December of 1982, unemployment had peaked, but soon enough Reagan was able to overcome that obstacle as well. Sixteen-million new jobs were created, which led to economic growth. The steady economicShow MoreRelatedRonald Reagan Is The Most Influential Man Of The United States1370 Words   |  6 Pagesand the economy are still recovering from the Vietnam War, and are suffering from the failure of the presidency of Jimmy Carter. The U.S. economy is in the worst state it has been in since the Great Depression - inflation is at 13.5 percent, unemployment is at 9.5 percent and the federal discount rate is at 14 percent. But after 8 years, Ronald Reagan will turn the c ountry inside out, and make the world a better place to live in. Considered the best president of his century, Ronald Reagan is the mostRead MoreThe Great Communicator : Ronald Reagan1300 Words   |  6 Pagesand the economy are still recovering from the Vietnam War, and are suffering from the failure of the presidency of Jimmy Carter. The U.S. economy is in the worst state it has been in since the Great Depression - inflation is at 13.5 percent, unemployment is at 9.5 percent and the federal discount rate is at 14 percent. But after 8 years, Ronald Reagan will turn the country inside out, and make the world a better place to live in. Considered the best president of his century, Ronald Reagan is the mostRead MoreRonald Reagan s President Of The United States1192 Words   |  5 PagesWho knew a small town boy turned actor would become our most impactful president? Ronald Reagan, the 40th President of the United States, charmed voters with his good looks, demeanor and effective sto rytelling qualities. He grew up in a small town in western Illinois, and after college became a radio broadcaster who was popular for his speaking abilities. He then went on to test for movies, and his career took off when Warner Brothers began casting him in their films. Hollywood shaped Reagan’s lifeRead MoreRonald Reagan Essay1145 Words   |  5 PagesIn presidency, character is everything. Born on February 6, 1911, Ronald Reagan, â€Å"Dutch,† never knew that he would grow up to be famous. He served two terms as governor of California, but before that he starred in Hollywood films. Originally a liberal Democrat, Reagan ran for the U.S. presidency as a conservative Republican and won, his term beginning in 1980. Ronald Reagan became the oldest President elected when he took office as the 40th President of the United States. He was also the first URead MoreU.s National Debt And History1304 Words   |  6 PagesUS national debt and history The national debt of US is the amount owed by the federal government. In the past decade, $12.7 trillion have been added to the US national debt and at the end of fiscal year of 2016, the amount is expected to be approximately $22.4 trillion including federal, state and local. Debt per citizen will be over $63.000 and debt per taxpayer is about $163.000. The largest budget is medical care which is about $1.5 trillion and mostly introduced by Obama’s administration andRead MoreWhy Did The Industrial Revolution Begin?1535 Words   |  7 Pageshigh income created a population with disposable income for the products like clothing produced in factories, and commodity products that supported trade in the 17th and 18th centuries. Second reason is because Britain was relatively well-developed financial sector. The British Financial Sector in the 17th and 18th centuries was one of the most progressive and refined in the world. Britain was already considered a center for trading and fi nance, and the capital supported the investments that madeRead MoreRonald Reag The President Of The United States2871 Words   |  12 PagesIntroduction Ronald Reagan (1911-2004) was the 40th president of the United States of America from January 20, 1981 to January 20, 1989. He was a Republican and served two terms in office. He is considered by many people as one of the greatest presidents in American history. Section 1 of this paper begins by explaining why Reagan is considered a great president by many people, and also gives some background information on the state of the economy he had inherited. Section 2 reflects on Reagan’s domesticRead MoreHow Big Is The National Debt And Describe Its History?905 Words   |  4 Pageshow big is US national debt and describe its history? There seems to be a surge in national debt during the GW Bush and Obama administrations. Why is that? What are the consequences of a large national debt? Is it going to hamper the economic growth as some have claimed? Is it possible for US to default on its debt in future? Explain. Why the Nobel winning economist Paul Krugman is not as alarmed as many others are with respect to the high level of US national debt? Describe how big US nationalRead More Cold War and Its Effects Essay1657 Words   |  7 PagesWhile this would seem typical in any planet to have two world powers this case is extremely interesting because they had different governmental structures that were completely the opposite. On one hand there was America. We are a free market economy that is defined as being capitalist. Capitalism is a social and political system that means every person must fend for themselves. This is true economically and politically. Each individual has the ability to do whatever they choose with theirRead MoreThe Collapse of the Soviet Union Essay example1016 Words   |  5 Pagesthe 19th century saw itself in chaos going into the 20th century. These chaoses were marked by the new ideas brought in by the new leaders who had emerged eventually into power. Almost every aspect of the Soviet Union was crumbling at this period both politically and socially, as well as the economy. There were underlying reasons for the collapse of communism in the Soviet Union and eventually Eastern Europe. The economy is the most significant aspect of every government. The soviet economy was highly

Camparing Christianity and Buddhism - 2661 Words

The purpose of this essay is to briefly compare some key elements of the Christian and Buddhist worldview as pertaining to the concept of God, the soul, suffering, and their view of religious concepts. Concept of God First let’s look the idea of God. According to the Christian religion God is divine and is Omnipresent, Omnipotent, Omniscience and that man was made in his image. Christianity’s approach is that man was created by an external God in which the goal of the Christian’s life is to be one with God. This oneness with God is considered to be attainable by following the teaching of Jesus Christ whom was considered to be God’s physical embodiment here on earth. Jesus was considered as one with God, the son of God†¦show more content†¦The Soul or The Concept of Self The doctrine of the Christian core teachings is from the Judà ¦a Christian bible which is the Old Testament, New Testament which is a collection of the writings from the disciples of Jesus and his teachings. By following these teachings each Christian individual soul will be redeemed by the second coming of Jesus, the Messiah, who will save the all Christian Souls providing everlasting life. This relationship between the external God and the existence of an eternal, individual soul, the self, which will go to either Heaven or Hell, is what drives the Christian faith. The best way to look at the Buddhist conception of the individual being is to examine what he observed as the three signs of existence. The first of the three signs is that of dukkha, the universality of suffering† (â€Å"Ethics across Cultures†, Michael C. Brannigan, pg. 256  ¶ 4). As an example of this concept of universal suffering is that of the death of a friend or loved one, it is fair to say that all human beings have suffered this sorrow hence the universality of suffering. The second sign of existence is that of Anicca this meaning the impermanence of the self. This the reality that nothing is permanent in life that it is constantly changing and this goes without exception for all things. For example we are constantly going through different challenges in life and when one is

Business Environment - Ethics and Strategy

Questions: 1.What is racism?2.How racism affect individuals?3.How can racism be prevented? 4.Using the ethical theories, how can theories will be used for analyzing, understanding and finding a solution for the dilemma? Answers: 1. From the documentary video on All we Bigots by Morgan Freema, it has been noted that individuals claim that they are being open-mind when it comes to racism ("Are we all bigots (Through the wormhole, Discovery Science) Documentary with Morgan Freema", 2016). But, in actual terms people are stereotypes when it come judging person with the color aspects of their body. Racism means discrimination as well as prejudice towards other people based on their race or ethnicity (Lentin, 2012). It is a belief that race is the basic determinant present in human traits as well as capacities that will act as bringing racial differences that is produced from an inherent superiority of a particular race. Racism means belief that all members in each race have the basic features, abilities as well as qualities that are specific to that race that will help in distinguishing it as inferior or superior in other races (Rattansi, 2007). 2. The effect of racism mainly involves fear, hatred, social conflict, harassment as well as low self-esteem and psychological pain (Betancur Herring, 2012). Racism often violates civil rights of individuals. This means victims of racism often become nervous, angry and bitter that leads to aggression. Racism is bound for towards ethnic minorities whereby minorities are called racist. There are major types of racism involves racial bias as well as institutional racism and financial disparities (Tedam et al., 2013). 3. In order to prevent racism, it requires people in understanding the solution by bringing gender inequality involving males and females in taking appropriate action ("Are we all bigots (Through the wormhole, Discovery Science) Documentary with Morgan Freema", 2016). In that way, the solution to race inequality need commitment as well as participation irrespective of their place of cultural origin The main goal is achievable if all individuals work on both local as well as national scale by a keeping range of setting simultaneously (Betancur Herring, 2012). It is necessary for creating innovative, effective social marketing as well as evidence-based approach for preventing racism. Everyone should contribute towards bringing eradication of racism that will endorse mutual admiration between persons who come from diverse artistic backgrounds ("Are we all bigots (Through the wormhole, Discovery Science) Documentary with Morgan Freema", 2016). 4. Ethical Egoism was one of the ethical theories that equates with ethical egoism with racism based on conceptual construction (Betancur Herring, 2012). Racist divides all populace into groups as well as treat people in a different way based upon the peculiarity of one race. However, it has no explanation used for closing in its own race and come under arbitrary doctrine. Ethical egoists majorly fight for dividing the world into two categories of people. Ethical egoism is a subjective doctrine that should be known ethical thought based on their merits. This is a widely-rejected moral hypothesis aligning with few modern advocates. It is essential for developing ethical egoism into coherent as well as practical ethical theory that needs enormous revision to the innovative principle in given terms ("Are we all bigots (Through the wormhole, Discovery Science) Documentary with Morgan Freema", 2016). Reference List Are we all bigots (Through the wormhole, Discovery Science) Documentary with Morgan Freema. (2016).YouTube. Retrieved 21st July 2016 from https://www.youtube.com/watch?v=KVVaRJ5pCAw Betancur, J. J., Herring, C. (2012). Reinventing race, reinventing racism (Vol. 50). Brill. Lentin, A. (2012). Racism: a beginner's guide. Oneworld Publications. Rattansi, A. (2007). Racism: A very short introduction (Vol. 161). Oxford University Press. Tedam, P., Curran, B., Singh, S., Kennedy, S., Chukwuemeka, C., Crofts, P. (2013). Anti-racism in social work practice. A. Bartoli. Critical Publishing.

WordPress Privacy Policy Guide How to Create One, Plus What to Include

Lately, it seems like all the talk online has been about privacy, consent for data tracking, and related topics. The introduction of the new General Data Protection Regulation (GDPR) has a lot to do with that. Among other things, it’s left many website owners wondering: â€Å"How can I add a WordPress privacy policy to my site?†A privacy policy has always been useful, but it’s now a requirement for most sites. You’ll want to be very clear about what data you collect from your visitors, along with how it’s stored and used. Fortunately, putting together this type of policy is now easier than it’s ever been, thanks to a handy new WordPress feature.In this post, we’ll briefly discuss why you need a WordPress privacy policy for your website.Then we’ll walk you through how to create one. Let’s jump right in! This is how you’ll inform visitors about all the key information they need to know. While it may take a little eff ort on your part to get your policy just right, the basic steps involved aren’t difficult.How to create a website privacy policy in WordPress (in 3 steps)Before we get started here, we need to make a disclaimer. We’re not legal experts, nor are we aiming to provide that sort of advice. What follows is a walk-through on how to put together a privacy policy in WordPress, and some of the elements you’ll want to include. However, you may still want to consult your lawyer or legal team on the finer details.With that out of the way, lets get to work!Step 1: Create a new page for your privacy policyUntil recently, you had to build a WordPress privacy policy completely from scratch. In fact, you can still do that – simply create a new page and start writing. However, WordPress  now offers a feature to help you get started, which we highly recommend you check out.As long as your site is updated to the most recent version (which it should be!), you’ll find this option under  Settings Privacy:Here, you can select an existing page to designate as your privacy policy. This can be useful if you already have a policy in place that just needs to be updated. However, you’ll most likely want to start by selecting Create New Page.This will take you straight to the WordPress editor you’re familiar with, where you can start adding content to the page. It will have some headings and information already included:This can serve as the template for your privacy policy. All you have to do is fill in the blanks.Step 2: Add in your website-specific informationIf you look through the template WordPress has provided you with, you’ll see a number of sections. This is a useful outline letting you know what type of information you need to explain to your visitors.A few of the sections already have some text filled in. This describes data that all WordPress sites gather by default, as well as how long it’s stored, and similar details.You’ll likely want to leave all of this as-is. However, it’s worth reading through to see if any of the functionality described is altered on your specific site (for example, due to a change you’ve made to the settings, an installed plugin, or some custom code):After familiarizing yourself with what’s already there, youll want to go through each section of the template.When adding information, it’s best to provide as much detail as you can. There’s a WordPress privacy policy guide that can help you fill in some of the gaps, which is linked to at the top of the page. It even provides some suggested text you can use. You’ll likely also want to refer to the GDPR guidelines themselves, and to the legal advice we mentioned earlier.What to include in your privacy policyWhile this isn’t an exhaustive list, here are some of the points you’ll need to make sure are covered in your WordPress privacy policy:What kind of data your site collects from visitors (names, email addresses, payment details, etc).What features or elements of your site gather data (such as contact and opt-in forms, social media buttons, and comments sections).Why you collect this data and what the data is used for in a general sense.How the data is stored (and for how long it’s stored).Who the data is shared with, such as  external parties like cloud storage services and payment processors.How you protect the data, including what procedures are in place to keep it safe and to respond quickly in the event of a breach.What rights visitors have over their data. This should include the right to know all of the above, to ask for a copy of their data, and to request that it’s deleted at any time.This may seem like a lot, but it’s best to be comprehensive. While it’s true that most people aren’t likely to read through the whole thing, you’ll want to be able to prove (if needed) that youâ€℠¢ve made all this information available and easily accessible.Finally, dont make the mistake of leaving something out of your privacy policy because it seems obvious. Even if it would be hard for a visitor to mistake that your email opt-in form clearly collects names and emails, you still need to clarify the facts in a permanent format.Step 3: Display your WordPress privacy policy on your siteOnce you’re happy with your new privacy policy, you need to make it available to your website’s visitors. Publishing the page will make it live, but that isn’t enough. People shouldn’t have to go hunting for this information – it should be easy to access.The best way to do this is usually to display a link to your policy on every page of your site. Most people will add this to their sites’ footers. However, you can use a sidebar or even your main navigation menu if you want to ensure that it’s as visible as possible.For example, you could open up Appearance Widgets in your dashboard, drag a new Text widget into your theme’s footer, and include a simple text prompt and link:Another way to add your privacy policy is via the free Orbit Fox plugin, which includes a built-in module to help you add a privacy policy notice as a dismissable bar that appears on the bottom of your site:Heres an example of what that bar looks like:Finally, it’s not a bad idea to also include a link to your WordPress privacy policy in places where you deliberately collect user data. This can include on your forms, sign-up pages, and/or payment screens.With that, your WordPress privacy policy is up and running! Just remember that it should be a living document. Every time you make a significant change to your site, such as adding a new form or installing a plugin, make sure to update your policy as relevant. The same applies to any major WordPress updates, since they may introduce changes to the way your site gathers data behind the scene s.ConclusionA simple but comprehensive privacy policy can do a lot of things for your website. It helps to ensure compliance with the GDPR and similar regulations (such as the Cookie Law). Plus, it provides peace of mind for your visitors, since they’ll know exactly what kind of details you’re gathering from them and how youre using that data.In order to create a WordPress privacy policy, all you have to do is follow these three steps:Create a new page for your privacy policy.Add in your website-specific information.Display your WordPress privacy policy on your site.Do you have any questions about how to write up your privacy policy? We’re not legal experts, but we’ll do our best to help in the comments section below! Are you GDPR-compliant? Here's how to create a privacy policy for your #WordPress site

Literature Review Essay Example

Literature Review Essay Example Literature Review Essay Literature Review Essay so they remained homeless after being released from hospital Choose make up h of Pl in hospitals and 1/16 of Pl in maximum security prisons Biological cause (c. F. Mineral paresis) Freud supported this view. Others blamed families for creating stressful environments that led to schizophrenia Characteristics Auditory hallucinations†hear voices that arent really there, no real external stimuli delusions, thought disorderspreposterous ideas, unable to make good decisions Language typicalitys†grammatically correct but doesnt really make sense Ex) If you had a star on your head, would you swallow marbles? Poverty of speech/ language Incoherent,go off on tangents Irrelevant Mix up and misuse homonyms (sense and cents; sea and see) Made up words Dress strangely, odd sleep patterns Suspicion of others, irrational fears Drug Treatments French gudgeon during French invasion of Indo China found that many soldiers were raving about pain and hallucinating. Used Throatier/Chlorinating Throatier decreased hallucinations and raving†but did not cure schizophrenia Thought to impact dopamine Some adverse side effects† slows down the person, passive, zombie like involuntary movements or ticks Cellophane (more recent drug) avoids passivity side effects inhibits serotonin and dopamine down side: 1-2 % experienced dramatic loss of white blood cells which resulted in decreased disease resistance Expensive Pl felt like they had woken up from a really long nap†this is stressful b/c feel like have done nothing with past 30 years of life Exodus from State Hospitals With new drug treatments, many symptoms of schizophrenia disappear 30% Pl are treatment resistant, and 30% have some chichi flare ups Genetics Chances that a person will have chichi: If both parents are chichi: 46 % chance Identical twin: 46-50% chance General population: 1% chance 1 parent has chichi: 5. % Sibling: Fraternal twin: 9% Things involved other than genes†could be a virus or environmental response. Evaluate situation out of hospital: Positive home life = decreased possibility of recurrence Stressful home life = increased likelihood to be back in mental hospital Debate b/w: Psychological approach Psychosocial variables that may be origin (Personal experience or early childhood experience) Biological approach Genetic predisposition Hormones Can visualize brain and see differences inboard of identical twins, one healthy and one with schizophrenia The one with chichi has larger ventricles, showing a loss of brain tissue Chichi is change in brain structure Actually, it is an interaction b/w the two approaches And possibly a cultural factor too Lenience Symptoms: Persistent sad moods, guild, worthlessness, decreased energy, difficulties sleeping, change in weight, aches, pains, suicidal thoughts Dont get out of bed for days Statistics: Single largest debilitating disorder†4. 8 million Pl 17% of US population Sex difference†women are more likely (20%) than men (10%) As a side note†autism also favors males If only have 1 major episode: 50% chance you will have another If 2: 70% chance you will have another If 3: 90% chance you will have another Expensive†loss of productivity in economy b/c Pl take of work; results in billions of dollars lost Cross cultural differences Ex) Iraq†chronically stressful environment 0 increased likelihood of having major depressive episode May be some genetic component Onset†learned helplessness If gradual deterioration of loved one (like a parent), and the person feels as though hey cant do anything to change the situation. Then, they move in with the sick relative, away from their network of friends and co-workers If the loved one dies, then depression is likely Unpopular Depression Depressive episodes bipolar Depression (manic depressive) incredible mood swings, mania; little sleep; think they can take on the world and have risky behavior during these highs and then a massive low point afterwards Martin salesman? learned helplessness ex. Nursing homes Behavioral Psychotherapy and Social-Learning Approach l. Behavior Modification A. Rewards and punishment 1 . Victor, the wild child (dart), very first use of rewards and punishments 2. Rewards and chronic schizophrenia (Alone and Czarina), had to distinguish what was considered a reward for each person II. Trauma to Anxiety and Phobia when things that co-occur with a trauma can cause a phobic reaction A. Classical conditioning Pavlov, a bell or noise that co- occurred with the presentation of meat to a dog, eventually Just the bell sound alone will cause the dog to salivate B. Systematic desensitizing method of exposing someone gradually to their phobia Ill. Social-Learning Theory (Bandanna)

6 Reasons Why Truck Drivers Leave Their Jobs

6 Reasons Why Truck Drivers Leave Their Jobs It may not always look like like it from the outside, but trucking is tough. Life on the road with the radio blaring might seem a bit fun, but along with some of the perks can unfortunately come a lot of downsides. According to recent studies, here are the top reasons a truck driver might leave a trucking job. It won’t come as a surprise that most truckers cited more than one reason when asked about their biggest job complaint.1. Pay and PerksRoughly half of drivers surveyed say that making more money was their number one consideration when leaving one job for another. Benefits are also a huge consideration: 34% of truckers surveyed succumb to the lure of better health coverage.2. No Time at HomeThis is another big factor- roughly 41% of drivers say more time at home becomes a huge priority. Even if money is a major motivating factor for most people who do leave, only about 20% leave for that reason. Time at home is often much more of a factor.3.  Not Jiving with a Superviso rPeople leave people- not companies. If a driver doesn’t mesh well with his supervisor, that can be a very difficult situation to sustain. Personalities are important and finicky, but the workplace is surprisingly about relationships. Make these work, and people will be more likely to stick around.4. Dispatch DissatisfactionIf a driver is not getting dispatched or scheduled the way they prefer, this can be a huge annoyance. A lot of this can be solved with new computer technologies that streamline the process.5. Not Being Paid FairlyPerhaps a driver didn’t get paid for detention time or other â€Å"duties,† this can really drive an employee to frustration- even quitting- especially if it happens multiple times per month.6. OverregulationService rules for when a driver is allowed to drive, sleep, etc. can really put a cramp in a trucker’s style. Single rules don’t always universally make things better for truckers. When these get too onerous, even e xperienced veteran doctors can turn tail and leave- and the profession suffers.Those are just the main reasons. Sometimes truckers just want to retire, or leave the transportation industry for something else to get a change of pace. For some, health problems require a different kind of working style. Trucking is one of the most common jobs in every state, and one of the most physically and emotionally grueling, at times. For those who stick it out, the benefits can be rewarding. But sometimes, when the bad outweighs the good, it’s time to look to another path.

Factors affecting performance - Fluid intake Essay

Factors affecting performance - Fluid intake - Essay Example Additionally, blood plasma ensures that the arteries and other blood vessels have sufficient fluids. This prevents potential clogging of such tissues. In line with the above fact is the issue of blood pressure. Water plays a cardiovascular function; it ensures that the heart and the surrounding components of the system work correctly. Clogging in the blood vessels may lead to high blood pressure among various illnesses. 2 Water is a transport agent in the body; it is responsible for the transportation of nutrients, waste products, hormones, buffering agents as well as medication or other supplements. Waste products are eliminated from the body through a detoxification process. Water facilitates this by absorbing waste products from cells and transporting them to excretory organs such as the skin or kidney. 3 An example of such a waste product is excess amino acids. The amino acids are converted into urea and eventually eliminated from the body through the kidneys. Water moves this product from the cells. It also moves nutrients into the cells by acting as a solvent for them. Typical examples include glucose, vitamins and other minerals. Through this process, water enhances the body’s ability to metabolise nutrients and thus makes them available in the body. 4 It also plays a critical role in the transportation of hormones. For instance, it facilitates the transportation of insulin. This hormone works on glucose molecules in order to produce energy needed for physiological needs in the body. It is because of this function that blood has an effect on blood sugar levels hence susceptibility to diabetes. Transportation of buffering agents also occurs through the blood. The body needs to have a constant ph level of between 7.38 and 7.42. 5 Buffering agents are mild bases or acids designed to counter sudden increases in acidity or alkalinity of the blood. Examples here include a phosphate

Final project - intellectual property ( the ethical implications of Essay

Final project - intellectual property ( the ethical implications of file sharing ) - Essay Example Thus, the computers that are used to share the information and files are called ‘peers’ as they do the functions of both; retrieve information and store it. Although this type of sharing was introduced by the technology so that it could help the users to share their digital files such as photos, documents etc, and was thus not initially known to be anything illegal or unethical, there is evidence seen of unauthorized sharing of the data which is copyrighted. This unauthorized and unethical file sharing is what has contributed towards the file sharing controversies in the recent past. This may also become an issue of piracy and infringement of rights as the legal owner of the copyright is not benefitting from the file sharing. However, without clear definition of infringement rights from the file owner, it becomes quite a daunting task to classify file sharing as ethical or ethically wrong. Initially when the idea of the file sharing was introduced, the technologists had not thought about the impact that it would have on the society. In the present day when the practise has become so common, it can be analyzed that it comes to the people with good and bad aspects. At many places technology provides ease and at the same time takes away much. In this way, the popularity of the file transferring had allowed many users to use it for personal data transfers to reduce the time taken but on the other hand, it entered many controversies and thus adverse impacts for the society which included unethical effects too. The impact of the file sharing in the society is used as the best example for the ethical judgment of the file sharing practise (Lucibella 32). Piracy occurs when illegal file sharing takes place along with the illegal downloading associated with the internet. The internet piracy is considered to be dangerous and is illegal. Out of the many, file

In the name of the father Essay Example for Free

In the name of the father Essay Often a film conveys a message about a character through various film techniques. This is true in the film â€Å"In The Name of the Father†. This story is mainly about a young man who is arrested for a crime he did not commit and how a relationship between father and son deepens throughout the tragedy. The main character, Gerry Conlon, is first portrayed to the viewer as an unruly rebel but is later developed into a more docile and compliant character. The director, Jim Sheridon, uses film techniques such as costume design, dialogue and extended metaphors to convey the development of Gerry as a character. 1st paragraph: -1st time we see gerry, scruffy, uncut -costume design baggy jeans, long hair, dirty appearance -gives idea that gerry doesn’t care about his appearance or what people think of him -as film progresses he sharpens up appearance -combed pulled back hair 2nd: -change also shown through dialogue -lawyer asks him if he is scared of the court: -he replies â€Å"i just don’t want to be humiliated again† -this brief piece of dialogue shows that he has now changed and does care what others think of him -helps viewer understand how desperate an innocent man can be in the fight for justice 3rd: -use of extended metaphor -viewer sees lawyer gareth pierce driving through a long tunnel while listening to gerrys story -this could be viewed as an extended metaphor for the long dark road gerry has gone down while fighting the legal system -as the story draws to a conclusion she reaches the end of the tunnel, or the ‘light at the end of the tunnel’ -could refer to the point in the story where gerry and the others are finally set free

Alternative Medicines: Homeopathy, Acupuncture, Aromatherapy, Chiroprac

An ancient Chinese proverb proclaims, "Nature, time and patience are the three great doctors". Nowadays more and more people choose to be treated by methods that are not based on Western systematic techniques that are the knowledge and practice of medicine which is usual in the West. These methods are known as â€Å"Alternative medicine†, which consists of homeopathy, acupuncture, aromatherapy, chiropractic medicine and others. Chinese medicine is also gaining popularity among people. The alternative way of treatment has verified its efficiency and is methodically founded, but, unfortunately, has its little disadvantages and needs a scientific base. For that reason, the alternative medicine is not generally available in all countries, and people have to pay for their individual treatment. Whereas some people consider it an ambiguity and do not dare try it because they consider it might be quite dangerous or insecure, some others just think about it as nonsense and pay little o r no attention to it. People who feel anxious or doubtful of it claim that if non-traditional medicine had really worked, then appropriate doctors would have used it. Nevertheless, since the early 1980s, the alternative medicine has become increasingly popular, and although it is not officially accepted by the medical base, some doctors do accept that such methods can be effective in treating some types of illnesses. Moreover, usual medicine has its boundaries, since some illnesses are untreatable and some others which are caused by mental troubles cannot be cured by its methods (Kowalski, 1998). In distinction, an alternative way of treatment can be efficient in various circumstances and there is a common approval that its methods can be valuable and advant... ...http://elibrary.ru/item.asp?id=2749982 Epiro, E. & Walsh, N., (1997). â€Å"Alternative Medicine–Part Two: Mind Body Medicine–Expanding Health Model†. Patient Care 15 Sept. 1997: 127-145. Retrieved: February 13, 2011, from: http://www.oppap.com/subjects/health-and-medicine-of-the-middle-ages-page6.html Furman, B., (1997). â€Å"Trendy Traditional Medicine for a Modern Age.† San Diego Business Journal 10 Mar. 1997: A7-8. Retrieved: February 13, 2011, from: www.oppapers.com/subjects/diego-rod/ Krizmanic, J., (1995). â€Å"The Best of Both Worlds† Vegetarian Times Nov. 1995: 96-101. Retrieved: February 13, 2011, from: www.findarticles.com/p/articles/mi_m0820/ Kowalski, K., (1998). Alternative Medicine Is It For You? Springfield, New Jersey: Enslow Publishers. Retrieved: February 14, 2011, from: http://biography.jrank.org/pages/553/Kowalski-Kathiann-M-1955-Writings.html

Religious Initiates Essay

Arnold Friend uses Connie’s insecurities to make her come to him. First of all Arnold uses the word â€Å"Don’tcha† when asking Connie questions. If Connie answers no she seems stupid. Tt forces her to constantly agree with what Arnold is saying or asking. Connie is a normal teenage girl and is concerned about her looks. When Arnold first pulls up Connie is described as â€Å"Her heart began to pound and her fingers snatched at her hair, checking it, and she whispered, â€Å"Christ. Christ,† wondering how bad she lookedâ€Å". Soon after Arnold tells her â€Å"You’re cute† (3), and even later â€Å"I don’t like them fat. I like them the way you are, honey† (8). He is trying to boost her ego. He looks and dresses like boys she is attracted too. Connie â€Å"liked the way he was dressed, which was the way all of them dressed: tight faded jeans stuffed into black, scuffed boots, a belt that pulled his waist in and showed how lean he was, and a white pull-over shirt that was a little soiled and showed the hard small muscles of his arms and shoulders. He looked as if he probably did hard work, lifting and carrying things. Even his neck looked muscular† (5). Arnold has all the characteristics and qualities that her parents want for her to resist. When Connie questions who Arnold is, he claims they know each other and have the same friends by listing their names â€Å"Listen: Betty Schultz and Tony Fitch and Jimmy Pettinger and Nancy Pettinger,† he said in a chant. â€Å"Raymond Stanley and Bob Hutter—† (5). He speaks as if he is singing, â€Å"He spoke in a simple lilting voice, exactly as if he were reciting the words to a song† (5) much like dangerous sirens of Greek mythology. Arnold also makes sure to have music playing that Connie likes, â€Å"Bobby King† and comments â€Å"I listen to him all the time. I think he’s great† (4). He uses slang that was popular with Connie’s school friends last year on his car â€Å"MAN THE FLYING SAUCERS. It was an expression kids had used the year before but didn’t use this year. She looked at it for a while as if the words meant something to her that she did not yet know† (6). All these things are meant to make Connie feel comfortable and at ease with Arnold. If she is comfortable she will trust him, go for a ride with him, and he can do whatever he wants with her. Arnold Friend tries hard to lure Connie away. He romances her like a young lover complimenting how she looks, sharing her taste in music and friends. But she still refuses and he play his last card. He states â€Å"I’m the boy for you, and like I said, you come out here nice like a lady and give me your hand, and nobody else gets hurt, I mean, your nice old bald-headed daddy and your mummy and your sister in her high heels. Because listen: why bring them in this? † (10). It is at this point that she realizes she has no choice but to go with him. For all the annoyance, resentment, and bitterness she displays toward her family, in the end, she is willing to give up herself for them. She must go with Arnold to save her family and maybe herself. It is through She chooses to go with Arnold because she sees that as her only alternative. Connie is initiated â€Å"into evil, and in the ending of the story they discover Connie’s capitulation to the shallow values of a debased culture† (Wesley 255). Oddly enough if she, at 15, had been as â€Å"worldly: as she would have liked – she would have been strong enough and smart enough to resist. Arnold Friend is the embodiment of evil intent. He shows himself to Connie in a way that she would feel comfortable with – as a young smooth talking boy who wants to court her. He represents the internal and external conflict that Connie has inside. She resists his various temptations but surrenders herself in hopes of saving her family from harm. At the end of the story the reader does not know what really happens to Connie. The open ended conclusion let’s the reader reflect on their own conflicts, their own insecurities and weaknesses. And we, the audience have to wonder, if the evil in the world is going to get us too. Works Cited Dessommes, Nancy Bishop. â€Å"O’Connor’s Mrs. May and Oates’s Connie: An Unlikely Pair of Religious Initiates. † Studies in Short Fiction 31. 3 (1994): 433+. Questia. 22 Apr. 2006 . Oates, Joyce Carol. â€Å"Where Are You Going, Where Have You Been. † University of San Francisco. Celestial Timepiece: A Joyce Carol Oates Home Page. 25 November 2005. Wesley, Marilyn C. â€Å"Reverence, Rape, Resistance: Joyce Carol Oates and Feminist Film Theory. † Mosaic (Winnipeg) 32. 3 (1999): 75. Questia. 22 Apr. 2006 . Wesley, Marilyn C. â€Å"The Transgressive Other of Joyce Carol Oates’s Recent Fiction. † Critique 33. 4 (1992): 255-262. Questia. 22 Apr. 2006 .

Buried Secrets: Truth and Human Rights in Guatemala Essay

During the late 70’s and 80’s, Guatemala experienced the wrath of Hades as the Guatemalan army conducted a genocidal campaign against the Maya through massive violence and terrorism. This campaign was known at first as â€Å"La Situacion† but after the peace accord was signed down in 1996 the persecuted Maya used a more appropriate terminology and called it as â€Å"La Violencia†. Because of the economic sabotage of several Guerilla movements, the government was forced to â€Å"cleanse† Guatemala. Two hundred thousand people, mostly Mayan, were persecuted and murdered and one and a half million people from six hundred twenty six villages were put out of place. Victoria Sanford used the power of language in her book â€Å"Buried Secrets: Truth and Human rights in Guatemala† by gathering more than four hundred testimonies and interviews from forensic experts, human rights activists, military officers, government officials, guerilla soldiers and survivors that seeks community healing, truth and justice. The book provides genuine perspective into the experiences of the survivors as they fight to rebuild their lives and devastated community and more importantly, it shows how these testimonials became evidence of finding truth and justice for the Mayans in Guatemala. Also, the book gave emphasis on the new way of genocide the Guatemalan army carried out. People who agree with the notion that human rights are anthropology’s most important scholarly and political concern would admire Sanford’s book. Sanford sympathetically and critically documents and analyzes one of the most inhuman events in American history, the genocide against the Maya population. She observed the participants with the Guatemalan Forensic Anthropology Foundation as they disinterred concealed graves, which enabled her to execute what she calls as â€Å"excavation of memories† (p.17) through collecting testimonies from survivors. She used her multisided ethnography to argue persuasively the reformation of genocide from a violent intrusion of villages to the massacre of its inhabitants and to continuous experience of aggression. This point of view is carried out from five intertwined chapters – 3, 4, 5, 6 and 8 – in which Sanford explained genocide as a process rather than an event. The first stage is the militarization of the villages where the army would intrude the villages and accuse its inhabitants as sympathizers of the guerillas, specifically the Guerilla Army of the Poor, the Revolutionary Organization of Armed People, the Rebel Armed Forces, and the Guatemalan Labor Party. Villagers are then massacred by the Guatemalan army. At first, only men are murdered but at the end of the reign of terror, children and women will also be slaughtered. The army will further punish the so-called sympathizers by burning all the structures and crops leaving no place for shelter and source of living. Survivors will then flee to the mountains to hide but the army would follow and hunt them. Who ever they’ll see will either be killed or forced to join the army control. The intolerable difficulties that hiding in the mountains brings – starvation and diseases – would make the survivors surrender to the army. Those who joined the army would be sent to model villages. These are army controlled towns which came from the original lands that the Mayas possess. After being placed in model villages, the survivors would be brainwashed by the army to erase whatever sympathy with the guerillas they still have. The final step is the lurking memories of terror the army gave to the survivors. Democracy and justice is taken away from the captives making them more vulnerable from emotional stress. Sanford shows that the redefinition of mass killing and the survivors that suffered a long way during that era and told their stories through testimonies could begin the healing process. At first, this would be simply a psychological help but as one goes on, he can get the sympathy of other people that can help them rebuild their destroyed lands and unsecured futures. The author resists the desire to breakdown the stories of the survivors, but instead, she synthesized them creating a whole picture of violence and inhuman activities. The power of the book is that Sanford did not create the events and the characters. All are real events experienced by real people. Sanford’s gathered testimonies have the power to transform a private memory into a public space, where the survivors has the courage to speak. It gets away from the government’s negotiation of life-shattering events. (p. 12). Although Sanford saw hope in her field work and analysis, the issue of impunity one of her informants raised is a critical concern. The author recounts a horrible experience of a doctor whose patient was murdered while lying down on the operating table. With the doctor plastered against wall, three men with guns shot the patient to death. As the doctor said to the author, it is all about privileges, the protection from punishment of the act itself when those gun shooters did not even wear masks so as not to be recognized considering that they live in the vicinity is so visible. One of them actually lives on the same street as the doctor, and each time the doctor runs into him, he relives the moments of that murder. He sees that man every single day and the freedom is so great that the murderer does not even droop his head to express fear from justice. (p. 35). In a world where forensic anthropologists receive death threats and increasing criminal violence fills every published newspaper, a skeptic may ask, is speaking and gathering truth worth the risk just to empower equality among races? The book demonstrates clearly how the power of testimonies can help transform a land of havoc and wrath into a land of democracy and peace. Language became a powerful tool in fighting the advocacy of violence. It was evident on many parts of the book. The Maya, by being able to tell their adventurous but somewhat horrific plight, took their persecutor’s remaining authority. Also, language has become a tool for both the political and physical of space for the resistors. Language helped the genocide victims by excavating their graves and giving them decent funerals. But in order for an excavation to be carried out, it should be first decided by the court. If the court decides the approval of an excavation, testimonies are gathered to locate the mass grave and identify the found bodies. The act of excavation, which is aided by the power of testimonies, is then again a part of the healing process. The survivors who submit a petition to the court for the excavation of the bodies of their loved ones is engaged in a political process that was forbidden from them before. In this case, democracy at its least essence has become transparent. This shows that at the least, spiritual justice is obtained by those who have been brutally killed and by the relatives and friends of the bodies recovered. In addition to the author’s intervention on international human rights by writing about the reformation of genocide, she highlights the importance of the Maya survivors as a tool in history for achieving freedom and justice for those who had experience the tyranny of the army. She directly challenges the people, like the Guatemalan army, who tried to discredit her informant’s testimonies. As in the original story on which it is based, it’s analysis is of the same racist theoretical foundation that resists political consciousness and free will to the Maya whose perception, being manipulated, means to remove the society, individual memory and organization. (p. 49). By gathering information from the survivors, Sanford shows how anthropologists can aid democratic social projects. Now, though Guatemala failed to combat impunity, peace implementation and legislation to improve political awareness and participation, the current administration made progress by taking state responsibilities on some human rights violations that occurred during â€Å"La Violencia† and by supporting human rights internationally. Though the testimonies and the expertise of Sanford in anthropology did not fully helped Guatemala, evidence shows that improvements are being made to this country. The book clearly explores the intersection of memory, history and testimonies as it emphasize that through it, power from language can give the survivors power to work within a larger political system. At the end, the survivors redeemed power by the use of judicial system to attain their long-lost aspiration of truth, justice and democracy and the courts played a major role for the survivors to regain power. They decided whether to excavate the graves of the victims of genocide, they have trials for the perpetuators of genocide and most importantly, they helped in uncovering the truth behind the long violence that happened. Works Cited: Victoria Sanford. (2003). Buried Secrets: Truth and Human Rights in Guatemala. Palgrave Macmillian. New York   

Helpful Habits for Job Searching

Helpful Habits for Job Searching Scoring a job in today’s competitive market is about much more than just sending in a resume and showing up for an interview. Rather, it’s a mindful practice, with â€Å"practice† being the operative word. The more you incorporate positive habits into your job search, the greater results you’ll see. Read on to learn our picks for healthy habits for today’s job searchers. 1. Go Get ‘EmIt’s unlikely that the perfect job is going to reach out and find you, but that doesn’t mean it’s not out there. Passivity is the enemy of the productive job seeker. Instead, proactivity is your new best friend.Job boards can change by the day; make checking them an everyday activity lest the perfect possibility pass you by.Also, check in with friends, former coworkers and old classmates in relevant industries; they may be able to offer valuable leads and inside scoop on up and coming position.2. Keep Your Eye on the PrizeThe most successful j ob candidates know exactly what they want and integrate this theme into every aspect of their job search. While you might think keeping your options open opens more doors, this actually leads to fewer true opportunities in the long run.Of course, your needs and wants may change with time. Compose a list of desirable job attributes - from top employers to places to live - and regularly update it. The more purposeful you are in your searches, the more likely you are to find the right position.3. Make a Job Plan†¦and Stick To ItWhile many people suffer from procrastination, the most successful job hunters never put off for tomorrow what they can do today. List all of the tasks relate to your job search and prioritize them carefully in a spreadsheet or alternate organizational method. Routinely review this task list to stay on track. Whether your goal is to answer a preset number of postings on any given day or to refine your resume weekly, don’t deviate from the plan. No matter what.4. Better YourselfWhile your dream job is hopefully right around the corner, the job search can also take some time. The best job candidates use this time to develop themselves in meaningful ways. Whether you network to develop your professional connections or pursue continuing education opportunities, focusing on your own growth can make you a more desirable candidate in the long run. Working on these skills can also help you negotiate better compensation when you do get hired.5. Be Ready†¦For Anything and EverythingThe contemporary job market moves quickly in the digital age. The best candidates are always prepared for what’s coming next. If that 9 a.m. phone call is from a hiring manager hoping to squeeze you in at 11 a.m. that same morning, you’ll be glad you were awake and ready to go.6. Follow UpEffective job hunting isn’t just what happens before a job interview; it’s also what happens after. The most successful job hunters underst and that it’s a relationship game, and follow up goes a long way. Even if you don’t get the job this time around, a hiring manager may file your resume away when the perfect job does come around. Committing to follow up along every step of the way can ensure that your resume lands in the pipeline instead of in the recycle bin.You may have heard facts and figures about how long the average job search takes. Four months? Eight months? Some kind of salary-based calculation? While these averages may be true in the most general sense, they don’t factor in a job candidate’s own ability to directly influence the process by formulating helpful habits that lead to results.

Writing Memoirsâ€What You Need to Know to Avoid Being Sued

Writing Memoirs- What You Need to Know to Avoid Being Sued Writing Memoirs- What You Need to Know to Avoid Being Sued Everyone wants to avoid being sued. Litigation is expensive, time-consuming, and incredibly stressful. Most writers don’t have much to worry about. The odds that they’ll end up in a courtroom for something they wrote are fairly low. Our First Amendment right to free speech offers significant protection to write freely. One exception to this rule is the world of memoir.The reason the memoir genre is compelling is because it’s fascinating to read the dirty details of others’ lives. Memoir authors usually don’t write about rainbows and sunshine, they write about the salacious. Abuse, sex, addiction, and family drama- it’s the Sturm und Drang that people want to read about. This is the primary reason why memoirs open the door for lawsuits.There’s a fine balance when you’re writing your memoir. Of course, it’s your story, and as such, you want it to be told without barriers. Yet, you need to consider those you’re writin g about. They may not want to be part of your story. And, in some cases, if you violate the law, they may have the right to retaliate with a lawsuit.We can all agree that there are better things to spend your book royalties on than exorbitant legal fees. Read on for tips to avoid going from published author to professional despondent. (Note: Our first disclaimer- this article does not constitute professional legal advice. For real legal advice, consult your real live counsel, rather than looking things up on the Internet.)1. Case Study: Running with ScissorsSince we’re discussing legal issues, it seems fitting to start with a case study on the issues of memoir, defamation, and invasion of privacy.Critically acclaimed author Augusten Burroughs published the best-selling memoir, Running with Scissors in 2003. In his book, he recalled his time living with the fictional â€Å"Finches.† His book recounted abuse, drug use, dysfunctional family behavior, living in squalor, an d other unsavory details any family wouldn’t want blasted all over printed pages.Burroughs claimed that while he did change the name of the family (in real life, the Turcottes), the harrowing details of his time spent in their care were true. The Turcottes filed a defamation and invasion of privacy torts suit against Burroughs and his publisher. The family asserted that Burroughs fabricated facts and violated their privacy.Burroughs’ defense hinged on his assertion that the facts, as he wrote them, were true; therefore he had not broken any laws. The parties settled out of court. As part of the settlement, Burroughs changed his acknowledgments to say the Turcottes had â€Å"conflicting memories† of the described events. Burroughs was legally obligated to amend his book acknowledgments to read as follows:I would like to thank the real-life members of the family portrayed in this book for taking me into their home and accepting me as one of their own. I recognize that their memories of the events described in this book are different than my own. They are each fine, decent and hard-working people. The book was not intended to hurt the family. Both my publisher and I regret any unintentional harm resulting from the publishing and marketing of Running With Scissors.2. Understand the ConceptsThe best defense is a good offense. In litigation that means don’t do anything that will get you sued. Before you publish your memoir, it’s important that you understand your rights to free speech, as well as defamation and invasion of privacy issues.First Amendment ProtectionThe First Amendment protects your right to free speech. This protection applies to both the spoken and written word.DefamationIn short, defamation is when you ruin a person’s reputation. Blacks Law Dictionary defines defamation as, â€Å"The taking from one’s reputation. The offense of injuring a persons character, fame, or reputation by false and malicious statements.† The term covers both libel (written) and slander (spoken).Only living people can sue for defamation, so someone can’t file a lawsuit against you for defamation through an estate or relatives.Invasion of PrivacyInvasion of privacy lawsuits hinge on public disclosure of private facts. Private facts are sensitive information that the average person would not want to share with the general public; for example, medical records, adoption records, abuse, alcoholism, etc. Just as with defamation, an invasion of privacy suit can’t be brought by an estate or relatives. Even if what you write is 100% true, someone can still bring an invasion of privacy suit based on public disclosure of private facts.3. Preventing a Defamation Cause of ActionThe best defense against defamation is the truth. Suppose you write that your neighbor was convicted of axe murder. He can’t bring a defamation suit against you if he was, in fact, convicted of axe murder. But if you write, â€Å"my neighbor could be capable of axe murder because he’s crazy,† then you’ve got some defamation issues.Practical Tips to Stay Out of Courtroom:If your facts will not hold up as 100% true in a court of law, you can open yourself up to defamation. Before you write, make sure to check your facts. You want to know that if you’re writing about something controversial, that you’re not fabricating the truth.The second tip to avoid defaming your memoir characters is to frame controversial statements as your opinion. Opinions are (*usually) legally considered â€Å"protected expression.† That said, there are parameters. You can’t simply state that blatantly false statements are opinions and get away it. Writing, â€Å"In my opinion, Sara Smith is a prostitute†- when Sara Smith is an upstanding mom and doctor- will get you in trouble. Your opinion needs to be balanced by evidence and supported by actual fact.The third tip t o avoid defamation issues is to change anyidentifying information about your book characters. In order to prevail in a defamation case, the defamed must prove others are able to identify him from your writing. A caveat: This doesn’t mean by name alone! People can claim defamation if one could reasonably identify them through their actions, clothing, quotes, physical appearance, address, or any number of identifying points.The fourth tip is that defamation rests upon subjective principles. When in doubt, err on the side of caution about disclosing details that may or may not be true. If you can’t defend the truth in a court of law, don’t publish it.The final tip is to print a disclaimer in your preface, intro, or acknowledgements. Simply by stating your memories are imperfect but you’re sharing to the best of knowledge and that you’ve changed identifies can stave off legal woes.4. Avoiding an Invasion of Privacy Cause of ActionJust as with a defamat ion lawsuit, an invasion of privacy lawsuit turns on subjective opinions to be decided on a case-by-case basis. This means that the individual facts of each case will decide the outcome.Common sense dictates that there are certain private facts, which a person would not want shared with the public. If a good friend had given up a child for adoption, and you were the only person she told, then disclosing that in your memoir would open the doors to an invasion of privacy lawsuit. The same would apply to sensitive information such as private health matters, abuse, addiction, or any information would not be readily accessible to the public.Certain public or high profile individuals may have less protection against invasion of privacy. The legal theory is that because they have opened their lives to public scrutiny, then the bar is lower for privacy protection. If unsavory facts can be classified as public interest, then you may be able to disclose certain things about public individuals . The crux of this issue would turn on whether your facts are related to a matter of â€Å"public concern.†Practical Tips to Stay Out of the Courtroom:There are several ways to avoid invasion of privacy lawsuits. Our first tip is to get written permission from your characters. If you obtain written consent, they can’t later file a suit stating you’ve breached their privacy.Our second tip is the same as with defamation: Change all identifying characteristics. Give your characters a different name, different job, different wardrobes- anything you can change to prevent them from being recognized by your words affords you a degree of protection. Some writers like to create an amalgam of characters to mix up identifying facts.Our third tip is tell the truth. Dont lie (or even embellish). It’s unethical at best; at worst, it can get you in legal hot water.Our fourth tip is carefully weigh the impact of disclosing inflammatory, sensitive, or embarrassing informa tion. Are such disclosures essential to your story? If so, tread carefully and use our rules for how to proceed with caution. If you’re on the fence, it’s always wise to run your concerns by a lawyer to head off any issues before you publish. Paying for an hour or two of legal time is far better than being a defendant in a court case.The best memoirs are brazen, open, and honest about life, even when the facts are tough to write about. Your obligation as a memoirist is to tell your story and honor the truth. By considering the impact of those in your real life and making efforts to protect them, you’ll avoid legal troubles down the line.Like what you read and want to learn more? We’re holding a FREE online workshop where Chandler is revealing the exact tactics and strategies he used to write and publish 6 bestselling books in a row†¦ and use them to build a 7-figure business in less than 2 years.Click here to save your spot now!

Indigenous Culture Coursework Example | Topics and Well Written Essays - 500 words

Indigenous Culture - Coursework Example Kunz & Vibha (2008) explain that the Naga people were traditionally hunters and gathers. They lived on hilltops and therefore enjoyed a vantage position, which they in turn used to raid other communities in the plains. They carried out systematic raids for cattle and food. With time, they began farming and rearing livestock. This way, farming became their main pattern of subsistence. The various tribes of the Naga people have egalitarian societies. They live in villages that are closely-knit units (Stirn & Peter, 2008). The units comprise of clans and families that intermarry thereby strengthening their villages. Families in the Naga culture were monogamous with society considering fidelity to spouses a major virtue. The culture does not permit people to marry from their own clans. The culture considers such unions as incest and therefore encourages inter-clan marriages. The Naga culture is a preliterate culture owing to the lack of writing abilities of the populace. The Naga people had unique religious beliefs that included the worship of ancestors and a supernatural being. They believed that their ancestors protected them and therefore invested in appeasing the spirits of the ancestors. They offered animal and crop sacrifices with some people dropping portions to the ground before they eat with the view to appeasing the spirits. As explained earlier, the Naga people have a warrior tradition with the society’s youth joining a class of warriors who traditionally raided neighboring societies. The societies are patriarchal and the family is the basic social unit. Respect for fathers among other male elders in the society is paramount with women having distinctive roles. The culture expects women to show both obedience and humility to their men. The culture had a unique attire with the man’s clothing remaining distinctive. Men’s clothing

Enterprise Resource Planning Research Paper Example | Topics and Well Written Essays - 750 words

Enterprise Resource Planning - Research Paper Example The software enables the integration of each and every aspect of operation within the organization including manufacturing, storage/inventory control, sales and marketing etc. The Enterprise Resource Planning software consists of several modules available to a given enterprise based on its needs and the level of technical capability within the enterprise. Each of the said modules is designed for a specific area of the enterprise such as marketing, distribution, product development etc (Nathan 60). No matter which module that an organization has decided to purchase, there are several factors that an organization wishing to successfully implement an ERP should consider (Leon 66). In explaining the success and failures of implementing an ERP system, we are going to take a look at two companies, one that has successfully implemented its ERP system and the second one that was not so successful in its implementation of the same. Starting us off, we will look at how Pratt and Whitney, a large Canadian aeronautics company that successfully implemented its ERP system known as SAP R/3. The implementation of this system took two and a half years to complete. Due to the expansive nature of the company (having customers in more than 170 countries and having over a dozen plants across the globe), the company decided to develop a centralized information processing system to improve on its customer satisfaction. This system was to be named SAP/R3 and through it the company intended to fully i ntegrate its information system through the application of the technology that was available at the time. In particular, this system was aimed at improving customer experience, reduce the amount of work in progress, increase turnover in inventory and finally ensure closer monitoring of inventory and the operating costs (Harwood 120). One of the factors that ensured that the development and implementation of SAP R/3 as a success was the inclusive nature of the project team that was behind this development and eventual implementation. This team was divided into groups and it included employees from all the relevant departments including sales and distribution, information technology, production, planning, materials management and finance. This all inclusive approach ensured that the proposed system would cater for everyone’s needs and desired hence its acceptability across the board. The second factor that led to the success of SAP R/3 was the importance that was placed on trai ning of the employees on how the new system works. Training was undertaken across the departments and nearly all the employees whose functions would require knowledge of the system were accorded this training. The training covered general understanding of how the system works and technical aspects of the system such as basic navigation and how to accomplish the desired tasks. The third factor attributed to the success implementation of SAP R/3 was the effective data migration strategy that was used by the company in transferring data from the old system to the new one. The data was first ‘cleansed’ before being transferred to the new system hence ensuring its correctness and reliability. Finally, the company had adequate capacity in terms of operational activities and technical capability (through its experienced staff) and financial ability to undertake this shift (Wallace 58). Having looked at the success story that is Pratt and Whitney in implementation of its ERP sy stem, we will flip the coin and consider a company that was not as fortunate in its implementation of its ERP system. Target Group is a UK based investment firm that tried to implement an ERP system but due to a number of reasons, this implementation was not as effective as was with the

Diversity in Organiza Term Paper Example | Topics and Well Written Essays - 1500 words

Diversity in Organiza - Term Paper Example Google has been a forerunner in encouraging diversity of thoughts and creativity that has led to the increasing use of its services by the customers. Google: Diversity of thought and creativity Google is a multinational company of US that provides internet related services to its customers all over the world. The company provides services in the areas of internet search activities, online software products, cloud computing and online advertising technologies. The online services provided by Google are with the help of a virtual communication medium that has attained increasing acceptance among the users all over the world. The overwhelming success of Google has been achieved with the help of innovation and creativity. Google has realized that the target group of customers of the company arte tech-savvy and therefore has the intellect to look forward to changes that would drive the process efficiency and profitability of any activity in real life as well as in the virtual platform. Mo reover the online mode of services to the users may be monotonous in absence of any changes in way in which online services are being offered or in the presentation of the web pages of Google. Instead of going by the dominant logic, Google has loved its rebels and encouraged those employees to provide new ideas and initiatives that would open up unexplored opportunities in the field on cloud computing services, search engines, web accounts, and online mode of technologies, online software, etc. The diversity of thought and creativity encouraged by Google is the source of innovation that has led to the uniqueness of the company in establishing a competitive advantage over its competitors like, Yahoo. Google encouraging the rebel minds: challenging the dominant logic In order to provide a wide range of services containing innovative characteristic features or a new refreshing look, Google has strategically adopted the policy of encouraging innovative ideas from the rebels who challeng e the dominant logic of the business processes. The innovative ideas from the employees are important and valuable inputs for the company that could be used for attracting the users of their online services. The new ideas provide the companies to develop cutting edge solutions which are unparallel to their competitors. The employees who challenge the dominant are viewed as assets by the organization as they are the source of innovative developments by the organization. Google believes that the dominant logic in the business is applied across the industry and has common features for the online services offered by all the companies through the virtual mode of business. The challenge of the dominant logic could only be initiated when the employees have in depth knowledge and experience to test the applications which are slightly different from the common practices at the same time fulfilled the goals of the organization. The encouragement of diversity and creativity enhances the knowle dge of the workforce of the company as it leads to health exchange of ideas and thoughts for process improvement and customer service delivery. Rationale behind strategy of encouraging diversity of thought The rationale behind the strategy of encouragement of the diversity of thoughts and creativity by Google could be described as follows. The entire world is undergoing a

Week 4 Assignment Plagiarism English Language Essay

Week 4 Assignment Plagiarism English Language Essay According to the American Association of University Professors, plagiarism is taking over the ideas, methods, or written words of another, without acknowledgment and with the intention that they be taken as the work of the deceiver (Roig, 2006). Plagiarism takes many forms and cannot always be easy to recognize, but this paper will discuss some of the common forms that plagiarism can take, how to recognize it and then give a practical example of it in action. There are many ways that a writer can plagiarize the work of another, some of the quite purposeful, others inadvertent and still others out of ignorance. When most people think about plagiarize, they probably think about someone simply cutting and pasting the work of one person directly into their work. With the advent of computers and the Internet, this has certainly become easier. Another form of plagiarism is to present the ideas of another that are not yet in common knowledge as ones own (Roig, 2006), The failure to adequately cite the source of information that one is using, both in-text and in ones reference section,. is also a common (although sometimes an inadvertent) form of plagiarism (Walden University, n.d). Perhaps the most common form of plagiarism, though, results from problems in the proper use of paraphrasing the work of an author that one is using on ones work (Roig, 2006). While it can be a simple matter of a lack of knowing the best ways to paraphrase an author (Walden University, n.d.), it is still wrong. There are several ways in which paraphrasing can lead to plagiarism, First of all, a write can simply make a few changes in word choose or word order, but still keep the basic thrust of the authors ideas (Walden University, n.d). Another problem can come when a writer does not provide a proper in-text citation for a paraphrase, thus leaving the reader with the idea that the work was original (Walden University, n.d). Yet another source of paraphrasing error is to distort the original meaning of the work cited (Roig, 2006), Finally, a writer needs to be sure that if they do use some exact phrases from another author in their paraphrase, the use quotations marks to identify those words, and also provide the proper citation. How can one recognize plagiarism? There are actually many ways that one can detect it in anothers work. First of all, there are a number of software programs that will compare the work of the writer with other published material, and then report specific potential problems. This method will probably work best with examples of direct copying or paraphrasing with inadequate citations. One can also simply take a suspect phrase and run that through a search engine to see if the material is or is not original. Another effective way of detecting plagiarism is a result of knowing what can be called the literary fingerprint of a writer. Everyone has a unique style to their writing-word choice, sentence structure and length and even idiosyncratic ways of thinking, and when one is familiar with that, it will be fairly easy to detect plagiarism. It is also useful for a reader to be familiar with the field in which the author is writing. Familiarity with the major sources and authors will help a reader spot the times when a writer is taking credit for anothers work. If one suspects that a particular section of a work is not original, one good technique for verification is to look at the suspect work and the original work next to each other. This helps a reader recognize many potential examples of poor paraphrasing, improper citation or direct copying. As an example of this process, following are an original text and the text written by a student for comparison. These examples are taken from Crossen, 1994 and (Coun 6100) Doctors, whose first allegiance is supposed to be to their patients, have traditionally stood between drug company researchers and trusting consumers. Yet unless there is evidence of misconduct (the deliberate misrepresentation of something as fact by someone who knows it is not), it is very difficult to discover and virtually impossible to prove that a piece of biomedical research has been tainted by conflict of interest. No study is perfect, and problems arise in the labs of even the most conscientious and honest researchers. Although biomedical research incorporates rigorous scientific rules and is often critically scrutinized by peers, the information can nevertheless be warped-by ending a study because the results are disappointing; changing rules mid-study; not trying to publish negative results; publicizing preliminary results even with final and less positive results in hand; skimming over or even not acknowledging drawbacks; and, especially, casting the results in the best l ight or, as scientists say, buffing them. Consumers must trust that the research that has gone into the manufacture of new drugs is safe. But it is hard to know if a conflict of interest between doctors, researchers, and the drug company stockholders has tainted the results. Biomedical researchers incorporate strict rules of science into their work, which is examined by peers. Yet the resulting information can be warped for five reasons: ending a study too soon, not publishing negative results, publishing results too early, skimming over or ignoring drawbacks, and buffing the results by showing them in the best light (Crossen, 1994, p. 167). (Coun 6100, Week 4, n.d., para. 7) In this example, it is not too difficult to identify the ways in which the writer plagiarized their source material. One of the first examples, and it is glaring, is that they do a poor job of accurately including citations in their work. One can quickly see several examples of sentences that seem to represent the thought of the source writer but that are not individually cited. The writer also follows the basic sentence pattern and argument flow of the source author, which is one type of plagiarism. With the exception of one rather poorly though-out sentence that implausibly involves stockholders in a conspiracy to distort results, one can clearly see that the writer simply took the source material and made a few changes and allows the reader to think that the ideas expressed are their own. The last two sentences of the writers paragraph are very obviously plagiarized from their source, including some word-for-word copying of that source, without proper citation. Specifically the list of ways in which studies can be distorted is a combination of some word-for-word copying of the source without proper citation and some poor paraphrasing, which leaves the reader unsure about what part of the work is the writers and what part belongs to the source. A better way of summarizing the last two sentences might be: Crossen (1994) argues that even research that would seem to be scientific on the surface nevertheless can be warped for five reasons: ending a study too soon, not publishing negative results, publishing results too early, skimming over or ignoring drawbacks, and buffing the results by showing them in the best light (p. 167). I use several strategies to avoid plagiarism. First of all, I use a program, Viper (http://www.Viper.com), to check all my work for plagiarism before I submit it for an assignment. Secondly, I try to follow the suggestion from the Purdue Online Writing Lab (http://owl.english.purdue.edu/owl/resource/589/01/). I have found that their suggestions are very helpful as one approaches an assignment. Finally, I try to read as widely in a field as I can beyond the assigned material, as this helps me have a good understanding of my topic, and it makes it less likely that I will improperly paraphrase anothers work. Practice Paraphrasing Original Source, OConnor, (2003) A good writer is one you can read without breaking a sweat. If you want a workout, you dont lift a book-you lift weights. Yet were brainwashed to believe that the more brilliant the writer, the tougher the going. The truth is that the reader is always right. Chances are, if something youre reading doesnt make sense, its not your fault-its the writers. And if something you write doesnt get your point across, its probably not the readers fault-its yours. Too many readers are intimidated and humbled by what they cant understand, and in some cases thats precisely the effect the writer is after. But confusion is not complexity; its just confusion. A venerable tradition, dating back to the ancient Greek orators, teaches that if you dont know what youre talking about, just ratchet up the level of difficulty and no one will ever know. Dont confuse simplicity, though, with simplemindedness. A good writer can express an extremely complicated idea clearly and make the job look effortless. But such simplicity is a difficult thing to achieve because to be clear in your writing you have to be clear in your thinking. This is why the simplest and clearest writing has the greatest power to delight, surprise, inform, and move the reader. You cant have this kind of shared understanding if writer and reader are in an adversary relationship. (pp. 195-196) Paraphrase: OConner (2003) argued that an authors goal should be communication, not confusion- connection, not conflict. She argues that while writing in such a way that the reader is left feeling stupid or confused might make the writer feel superior, it only makes the going tough for the reader, and does not accomplish the goal of making a meaningful connection with the reader. She adds that while it is much easier to be an obtuse writer, but it makes more sense for an author to envision their readers as friends than as enemies, if they wish to excite, not overwhelm. I think that I have several strengths when it comes to paraphrasing. First of all, I love to write and have a fairly large vocabulary, so I can usually think of creative ways to re-state what an author has said. Secondly, I am widely read in this field, so I usually have a clear understanding of what an author is saying, so I am comfortable accurately paraphrasing the basic meaning of a passage. Finally, because I am confident in my topic and what I am intending to say, I only look to other author;s to support my point, whereas it seems as though some writers almost use another author to make their point for them. When one uses a writer to essentially write for them, rather than just support them, there is a greater tendency, I think, to poor paraphrasing and expecially poor use of citations. I think that my biggest need to a technical one:knowing when and exactly where to use a citation in an extended paraphrase, and when a direct quote might be best. There have been times when it might have been best to include several in-text citations, for example, rather than one, and it not always clear which course of action is best. I have found several websites to which I refer on a regular basis to help me be clear on the best paraphrase and itation course to take. I fnd that Purdues site (http://owl.english.purdue.edu/owl/resource/589/01/) is very helpful, as is the Plagairism.org site (http://www.plagiarism.org/). Finally, I re-read Roig (2006) from time to time, as I find his discussion, most especially his emphasis on the plagiarism of ideas, to be very challenging.

PSY 301, Introductory Psychology, 1998, Exam 2 :: UTEXAS Texas Psychology

Introductory Psychology -- Pennebaker Test 2 Please write your name and social security number on THIS PAGE as well as on your Scantron form. Be sure and blacken in the correct dots for your SSN, name, and test form. 1. Hans and Franz are identical twins that were separated at birth. The finally meet at age 45, and find that both of them have become psychology professors. What is the most likely explanation for this similarity? a. both twins had strong psychology genes. b. both twins had strong teaching genes. c. something in the twins’ genes led them to see the world the same way. d. identical environments. e. all of the above are true. 2. Functional fixedness interferes with a. objects or events that are functioning properly. b. looking back to evaluate the success of a strategy. c. defining the problem and goal. d. choosing a solution. e. implementing the chosen strategy in solving a problem. 3. When people of varying cultures were asked to match facial expressions with specific emotions a. there was little agreement, even among people from the same culture. b. there was agreement within a specific culture but not across cultures. c. people from underdeveloped societies had responses not seen in industrial societies. d. there was remarkable agreement among members of all cultures. e. there were large differences between rural and urban societies. 4. The innate physiological mechanism that keeps an individual's body weight at a genetically programmed level is known as the a. homeostatic trigger. b. hunger median. c. genoprogrammatic releaser. d. metabolic master. e. set point. 5. The cessation of breathing during sleep is called a. sleep apnea. b. narcolepsy. c. insomnia. d. paradoxical sleep. e. simulated death. 6. Unlike sex in humans, sex in animals typically takes place a. far more frequently. b. after elaborate courtship and foreplay. c. in run-down hotels. d. in the absence of physiological cues. e. only at certain times of sexual readiness. 7. The affiliation motive often strengthens when people are in a situation involving a. performing a work task. b. helping others. c. the threat of danger. d. independent behavior. e. casual discussions 8. The fact that some people who are very good at some intellectual skills (such as reading or verbal reasoning) are frequently rather poor at other intellectual skills (such as solving math problems) tends to contradict the concept of a. the "g" factor. b. specific intelligences. c. instrumental (operant) conditioning. d. componential IQ. e. factor analysis. 9. Of the following, the BEST example of an aptitude test is a. the MMPI. b. a college final exam. c. a 5th grade spelling test. d. an academic achievement test in arithmetic. e. the Wechsler Adult Intelligence Scale. 10. If Mother Goose sees one of her eggs outside the nest, she will go through a series of steps to move the egg back with her bill.

Marketing and Puma Essay

This report will show the analysis about PUMA marketing strategy which the 4th footwear producer in the world and also giving advice and objective to develop marketing strategy. PUMA and its Situational Analysis To satisfy customer demand, First, PUMA must understand its internal and external situation, including the macro-factor, micro-factor, and its own capabilities. In order to understand the situation, PUMA must do SWOT analysis and PEST analysis. SWOT analysis PUMA can apply SWOT analysis to both the business unit level, the corporate level and frequently appears in marketing strategy. Strengths First, it is about PUMA brand and its power: * Its image stands for the quality, the neo-technology and the prestige. * It is very competitive brand in athletic footwear, accessory and appeal market. * It is an international company. * It got acquisition of reputable companies. Second, it is about PUMA financial power and its product: * Its financial power is very strong and the financial growth rapidly. * Its product is very diversity and it is successful on creating brand recognition. * It has long time experience in produce athletic footwear, accessory and appeal. Third, its management is marketing oriented, this is PUMA’s advantage in this business, since this is market driven. Weaknesses First, PUMA is not done much of Promotional Campaigns or advertisement. Second, PUMA’s profit dependent on footwear market heavily although it already have wide range of sports products which can cause profit loss when its market share erodes. Third, almost of PUMA’s profit come from selling into its retailers. But retail sector is price sensitive that offers a very similar experience to the consumer as well as they tend to pass the low price competitive pressure to PUMA. Opportunities First, PUMA’s products are for both fashion and unfashion customer, playing sport or not, especial the young, so it make its own opportunities, since it give customer changes to replace their products. Second, PUMA success on build-up a strong brand recognition which is cover all over the world that give it change to penetrate to disposable market [] for high value sports products like World Cup, The Olympics†¦ Threats First, PUMA’s short-life-cycles product competitive penetration plan can cost it a lot of money and give its marketing and its research and its development a heavily pressure. In addition, the serious threat may come from weakening markets. Second, buying and selling in different country with different currencies can be threat, because margins and costs are not stable for long periods. Not only PUMA but every international company must face those issues. Third, price sensitivity is a threat to PUMA, especially when the retail sector becomes competition of price. For example, there are many stores with same goods. The consumer is walking around for bester price in the same product. PEST analysis PUMA can apply PEST analysis to analyze the external macro-environment which it is affected. Political Factors There are various political factors that are affect to developing process of PUMA, especially to build strong financial to make more profit, environmental issues is one of those issues. So PUMA should focus on various issues which related to the environment. In order to keep up the developing process, PUMA should consider the international laws and local laws when being outsourcing from foreign countries that include quota and tariffs which is the most critical political factors. Like another international company, PUMA is outsourcing its production in Asia due to lower labor-cost and taxes. PUMA is selling its products in various parts of the world. So the political stability is very important because if one of those issues is happen for PUMA’s local partner that can affect overall performance of PUMA. Economic Factors In terms of stock exchange, monetary issues and so on, the economic factors, somehow, can be related to the various political factors which could affect the developing process of PUMA. Especially, the economic policies issues in Germany which is play an important role as well as the economic policies issues of the local partner. Thus, political factors have a great affect to the psychology of the customers. Due to different cultures and regulations and human resource aspect, the various employment laws in foreign countries should be considered. Social Factors There are various social factors that might affect the developing process of PUMA as well as demand or experience of the customers for one service or product. Nowadays, due to higher life-quality, people is love to playing sport a lot, so it is a big opportunities for PUMA to expand its market share. PUMA also should include some of new sports such as skateboarding, diving and extreme bike as importance segments in strategy-making Recently, there are more female-customers participates in sport, especially in US, the number of female-student who playing sports at university has increased three time and there are also more than thirty-three percent of female-students playing sports at high school. For now, female-customers participate in every sport in US. Thus, PUMA should consider the needs of female-customers in fitness shoes. Technological Factors PUMA should focuses on Research and Development activities by apply latest technologies, in terms of technological factors, especially internet-marketing like, example vital marketing or so on†¦ The maturity of technology is play an important role in terms of development because technology is non-stop develops, so PUMA should consider it. In addition, the global consumer is another important part because PUMA is run its business in various part of the world. PUMA and its Unique Selling Proposition The Unique Selling Proposition (USP) states successful advertising campaigns made unique propositions to consumers and this convinced them switch to PUMA brands. PUMA is suggested replacing its traditional business plan with its USP because USP can make a great deal to PUMA business model. USP can define PUMA business and business goals in one sentence. According to Rosser Reeves, there are three part of USP definition. 1. Each of PUMA’s advertisement must say to its consumer: â€Å"Buy our goods, and you definitely get this specific advantage†. Example: â€Å"Make Football Everywhere† (PUMA football), By using such advertisement, PUMA try to tell its consumer the benefit of buying and using its football shoes, the benefit is its shoes can be use everywhere to playing football, it can be the street, stadium and backyard†¦ and it is also new marketing strategy of PUMA. 2. PUMA’s offers must be something that other competitor cannot offer. Those offers should be unique. Example: The Puma design ethos/philosophy â€Å"PUMA is mixing fashion and sport-lifestyle in a unique way. PUMA always try to illustration sport in a creative-fashionable way, and when it comes to fashion PUMA’s always try to put its sports heritage into fashion-area†¦Ã¢â‚¬  Or â€Å"To PUMA, sport is a living-active-lifestyle, whether its customers are a traveler, an athletic or event businessman, this is a various kind of illustration of sport in modern time†¦Ã¢â‚¬  (Jochen Zeitz, CEO, Puma AG, discusses Puma’s design ethos) By doing such campaigns, PUMA is creating their new brand image that it is changing its image from product sport shoes to product mixing sport-lifestyle fitness shoes, and it is also new development strategy of PUMA. 3. PUMA’s offers must be so powerful as well as those offers can return the mass profit. â€Å"PUMA have been renewed contract with Jamaican-athletic Usain Bolt that allowed PUMA brand to keep-up, for the risen of 154 percent in annual net earnings to â‚ ¬202.2 million, year-on-year.† (PUMA’s profit â€Å"Bolt†, Jamaica Observer) By gaining suck successful contracts, PUMA try to connect their products brand to famous athletics, and it is also new brand endorsement strategy of PUMA. In short, by using USP, PUMA gain opportunities to wider its market share and make more profit, especially, by lifestyle fitness shoes. PUMA and its Segmentation, Targeting and Positioning To implement marketing strategy, PUMA must define its segmentation, targeting and Positioning. Segmentation Segmentation is related to discover what consumer’s kinds exist and various needs exist. In the athletic footwear market, for example, the demand of consumers may include performance, safety and speed while others are concerned about fashionable. In general, segmentation show the trust which company cannot be every things to everyone and long-time experiences has illustrate that PUMA that focus on the demands of a group of customers more than another for more profitable. Especially, the fitness-shoes market, which can be ‘segment’ by gender and age: Age Age can affect the tendency of buying of consumer. 1. Kids (6 to 12): they may like colorful small-sized shoes. 2. Teens (13 to 18): they may like something that cool and impressive. 3. Adult (19 to 36): They may like the serious color, black or white color is an example. 4. Middle (37 to 55): They may like the same as adult desire. 5. Old (55+): They may like the comfortable, safe and stable. Gender The tendency of buying of consumer also can be affected by gender. Different genders have different demand. 1. Men: They like strong style, and also like strong color like black or white. 2. Women: They like cute and fresh style, and then they may like soft-color like pink, purple, light-green†¦ Thus, there are many segments in fitness shoes market which can be consider as ‘Demographic Segmentation’ that PUMA must satisfy the demand of customer about region, population, climate, population growth rate and density. So the lifestyle fitness shoes can be the answer, because this kind of products is wide cover all of that demand. Targeting First, PUMA need to find out how well the other competitor served the exist segments. It should be harder to approach to segments which are served as well by more than one competitor, in fitness-shoes, for example: NIKE, ADIAS, and KAPPA†¦ Second, PUMA need to find out how large the segment is, and how large it grow, in fitness shoes, for example, in US, the number of female-student who playing sports at university and high-schools has rapidly increased. By now, female-customers participate in every sport in US. Third, in order to archive successful, PUMA should use the ‘Differentiation Strategy’ on all targeted segments, which included: ‘Age’ and ‘Gender’. By using ‘Differentiation Strategy’, PUMA could provide to its consumer the unique features of its goods like lifestyle fitness shoes rather than by lowest price. Because differentiated goods can please the demand of consumers’ unique needs, PUMA can give premium prices for differentiated goods, for example: a pair of lifestyle fitness-shoes can cost more than 1 million VND in Vietnam, that can be consider as luxury goods. Positioning PUMA’s lifestyle fitness-shoes could be positioned following by two main factors: ‘Competitor’ and ‘Consumer’. If the positioning is based on consumer, the marketing campaigns and its messages are targeted to the consumer by branding. That can use logo, symbol which make consumer recognize PUMA and its products. For example: First, the PUMA brand name is popular in the world and people can recognize its name and logo even if no of PUMA’s products is bought by them. Second, the logo is also an important part of branding, itself. The main reason of people that are recognizing PUMA can also recognize its products from this symbol alone. The lifestyle fitness-shoes company PUMA is popular for using a â€Å"leaping cat† (animal) symbol on its product lines. This feature allows consumer to identify PUMA’s lifestyle fitness-shoes, even if the PUMA’s brand name is not showing. Recognition and Loyalty First, recognition, the main benefit of branding is that customers are remembering PUMA’s business. A powerful brand name and logo keep PUMA’s image in the mind of its potential consumer. Second, loyalty, if consumer is please with PUMA products, its brand will help to build consumer’s loyalty. For example, even in the case of consumer is not aware that PUMA sell a new product, if consumer trusts PUMA’s brand, they will trust PUMA with unfamiliar products. Image of Size, Quality, Experience and Reliability First, image of size play an important role when consumer wants to knows that PUMA will still exist in a long time. For example, people often associate the large firms which spend a lot of money on advertising and promotion it’s currently and new products. Second, image of quality, people see that brand can be a part of a product that will help to show its quality and value. If PUMA can process effective branding, then the image of quality in PUMA’s business will raise higher over time. However, branding cannot replace high quality. For example, Nike Inc. sport-wear brand was one of the biggest in the sport-wear world market. However, constant bad publicity about the low paid of its labor at Asia cause damage the image of the brand. Third, image of experience and reliability, PUMA business is to be seen as experienced in its products for a long time, it will make PUMA to be seen more reliable than the other firms. For example, in the case of a customer is choosing a new pair of shoe, there are a PUMA one and the other, but if customer trust PUMA experience, they will choose PUMA. Multiple Products PUMA is being strong brand now which allows it to link several various product lines together. PUMA can put its brand name on each product, it make consumer is willing to buy new product of PUMA. For example, PUMA sells sport-wear, appeal, accessories and etc. all under the PUMA brand name.